Who Killed the Customer - Customer Care - DVD

In the excitement of a new deal, don’t forget loyal and long-term customers.

Ensure your staff keep their existing client relationships front of their minds. There’s a buzz in the air at Nicholson’s Office Supplies. Slap-up lunches… late night sessions perfecting the presentation… action the instant the prospect rings. The deal is all but closed, and the new customer is getting everyone’s full attention. “Treat him like gold dust,” says the MD, and they do.

Tower Assurance used to be treated like gold dust too. But they’ve been using Nicholson’s for years now, and the treatment they get is rather different.

Who Killed the Customer? puts customer relations under the microscope – and shows why every customer, old or new, should get VIP treatment.

Who could benefit?

• Managers and supervisors responsible for setting customer care standards
• Front-line staff who come into direct contact with customers
• Support staff with internal customers
• Sales representatives, telesales and administrative staff

Key learning areas

• Remembering colleagues and staff are also customers
• Old customers are just as important as new and prospective ones
• Taking responsibility and using initiative
• Setting and monitoring customer care objectives
• Balancing Sales strategy between new and old customers

Running Time

30 minutes

Presenter’s Guide: Session Plans, OHPS And Handouts (printable from CDROM)

Cost: Video and CDROM Prices
International orders please email for cost
Bulk Discounts Available

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