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Sales Marketing
Introduction
This course is essential for all Sales Personnel involved in Marketing products or services. Delegates will have a greater understanding of the role of marketing today.
The Course Covers
- What does marketing mean
- Knowing your market-research
- Undertaking market research
- Details of types of advertising
- Non-sales marketing
- Personal skills marketing
- Knowing your objectives
- Being professional
- Ethics and advertising standards
- Legal implications - Betting and gaming Act - Trade Descriptions
- Does marketing have an effect
- Shopping around
- Approaches: - Posters - Brochures - Letters - local papers
- Presentation skills
- Reverse psychology in marketing
- Hard sell/soft sell
- Have your own advertising literature/approach assessed
- Advertising budgets
- Saturation point/boring the customers
Course Duration
One Day
Certification
Certificate of Attendance
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Call Free: 0800 31 88 35 fax: 01708 739 041 All NEBOSH, IOSH, IFE, IEMA, ILM, IRATA and City & Guilds courses are run through authorised centres.
NOW AVAILABLE! Now from £190.00
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London: 020 8819 9561
Manchester: 0161 660 7660
Norwich 01603 857 877
Glasgow: 0141 530 7710
or call free on 0800 31 88 35
e mail: info@trainingworld.co.uk
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