The Art of Two-Way Communication - DVD

Telling isn’t Selling – listen and gain the competitive edge

Communication is a two-way street. It can reveal invaluable information about customer needs and buying habits, and give your company a vital edge over your competitors. This video shows your employees how.

Penelope Keith stars as a housewife who has learnt a lot about selling by being a customer, and occasionally having to ‘sell’ an idea to her husband. The video takes us through a series of independent events that illustrate the five rules of effective two-way communication, with captions on screen to reinforce the message.

Who could benefit?

• Managers and supervisors
• Sales staff
• Individuals who sell as part of their job

Key learning areas

• Telling is not selling
• Asking open questions and listening to the answers
• Talking person to person
• Watching for signals
• Talking your prospect’s language

Running times

Main video: 24 minutes
Summary video: 5 minutes

Cost: Video and CDROM Prices
International orders please email for cost
Bulk Discounts Available

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