When Letters Work - DVD

Stop letters sounding impersonal: show clients your company cares

Good business relationships depend upon personal, human understanding and on expressing that with personal sensitivity. Letters must state clearly what they are trying to achieve and show that the writer cares about the reader’s needs and wants. As this video says “Companies without care tend to become companies without clients.”

In When Letters Work, Penelope Keith guides David, a newly-appointed manager, away from cold, stereo-typed letters and teaches him how to communicate more directly and more effectively by following some simple rules:

• Assess the situation and what you want to achieve from your letter
• Plan what to say
• Put your thoughts into sequence and use paragraphs to break-up your letter
• State the subject of your letter in a heading
• End by pointing the way forward
• Anticipate your reader’s reaction to what you write
• Use simple words and short sentences
• Use punctuation effectively

Show your employees how good letter writing skills can open doors to more business.

Who could benefit?

• Everyone who composes letters

Key learning areas

• Letters convey impressions as well as information
• Poorly written letters confuse the reader and damage your image

Running times

Main video 24 minutes
Summary video: 6 minutes

Cost: Video and CDROM Prices
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