Making Customers Feel Special - Customer Care - Video

Making the Difference series - Module 7

How marketing creates lifetime customer value.

In order to differentiate themselves, most companies now rely on their employees to bring an element of business awareness to their jobs. Market intelligence, or understanding customer needs, is no longer the sole domain of the marketing department – everyone is in sales and marketing.

In this programme, Bernard begins to understand through his friend that he must add value for customers and make them feel special. Failure to follow these guidelines could put his business in jeopardy.

Who could benefit?

• All staff who work in a competitive business situation

Key learning areas

• Create business opportunities
• Make customers aware of your products
• Pay attention to individual needs and preferences for service
• Make customers feel special
• Do your own research

Running Time

10 minutes

Support Material:  Learning Guide (printable from CDROM)

Cost: Video and CDROM Prices
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