I'm a Customer... Sell me Something - Customer Care - Video

Making the Difference Series - Module 8

It costs six times more to gain a new customer than to keep an existing one.

Sales success is an issue all employees should understand.

Everyone is a sales person for their own company, even though it may not be part of their job description.  For companies to really expect their employees to sell effectively, they must understand the process of gaining customer commitment.

This video proves that ‘sales’ is not a dirty word and demystifies the sales interview by highlighting very simply the four steps within the sales process.

These are:

• Introducing the services and products to the customer
• Identifying the customer’s needs
• Presenting the benefits
• Gaining commitment

To maximise the value of a customer to the organisation, it must maximise its value to that customer. Getting the value in balance is the key to lifetime customer relationships.

Who could benefit?

Staff new to sales
• Everyone in an organisation where customer focus is important

Key learning areas

• The four step process to selling your products/services
• Listening and questioning skills
• Knowing what your product can do
• On-going customer relationships

Running Time

7 minutes

Support material: Learning Guide (printable from CD-ROM)

Cost: Video and CDROM Prices
International orders please email for cost
Bulk Discounts Available

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