Plain English - Video

Sometimes, an obsession with corporate jargon clouds the simple message we’re trying to convey.

Mel has written a mission statement claiming that it is a very important management tool.  The purpose is to focus, let people know where the company is going. Talking his ideas through with Griff, it is clear that Mel is waffling! Griff takes the opportunity to explain that a mission statement should be brief and clear – say what we mean, using plain English. 

Trainees are encouraged to ask who they are writing to, and why? The video shows why using management language or jargon is often unnecessary, and illustrates that it is communicating ideas clearly and concisely.

Who could benefit?

• Heads of departments
• Anyone in a management role

Key learning areas

• Saying what we mean
• Avoiding jargon
• Thinking things through and being positive

Running Time

9 minutes
Presenter’s booklet

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