Know Your Enemy: Competitor Analysis for Success - Video
Financial Times Business Toolkit Series
For today’s business manager, competition is rife. Increasingly, business analysts are drawing on military analogies to describe business scenarios and winning strategies. Just as in war, ‘knowing the enemy’ is an essential pre-requisite for developing both tactical and strategic advantage. In business, competitor analysis can provide the means to create success.Know your Enemy: Competitor Analysis for Success uses a documentary approach, featuring real managers in a wide range of organisations, who explain how they apply competitor analysis through a series of case study examples.
The key learning points are highlighted by business intelligence experts from Dun & Bradstreet and London Business School. There are on-screen prompts, discussion points and analysis, which interact with the Toolkit support material.
Who could benefit?
- Any manager in a competitive business situation where competitor knowledge is essential for establishing and maintaining business advantage
Key learning areas
- What competitor analysis means
- How competitor intelligence can be used in formulating strategies for competitive advantage
- Focusing competitor analysis by selecting appropriate competitors to study and choosing key parameters to measure
- Techniques used in gathering and processing competitor intelligence
- Managing an efficient and effective competitor analysis process
Running times
Video one: 25 minutes
Video two: 25 minutes
Introductory Leaflet, workbook, Manager’s Guide (printable from CDROM)
Cost: Video and CDROM Prices
International orders please email for cost
Bulk Discounts Available
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